In this program, Todd Guckenberger presents a strategy for building stakeholders. As the Executive Director of Back2Back Ministries, Todd manages a large and diverse set of stakeholders, and he has used the framework presented here to ensure that he builds and maintains effective relationships with these diverse groups. What is the importance of stakeholders? How do you categorize them? How much and how often should you communicate with stakeholders? Todd examines these and other key questions.
An effective strategy for communicating with key donors or investors is a huge asset.
Strive to be clear in how you communicate with key stakeholders.
Some of your greatest advocates are donors who are already invested in your success.
Sometimes things change, or don't work out as we hope. How do you communicate these changes?
Key to a stakeholder strategy is developing a communication plan and process.
Some donors have an entrepreneurial mindset and their expectations may be different.
Why do donors and other stakeholders invest time, money, or other resources in your organization?
Assess your own stakeholder strategy. What's working? What's not? What is missing?
Todd Guckenberger is co-founder and Executive Director of Back2Back Ministries, a non-profit that provides care and education to vulnerable children and orphans in Mexico, Haiti, Nigeria, and India. Founded by Todd and his wife, Beth, in 1997, Back2Back now has over 300 employees globally. Todd ...
