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Building Stakeholder Strategy

Building Stakeholder Strategy

In this program, Todd Guckenberger presents a strategy for building stakeholders. As the Executive Director of Back2Back Ministries, Todd manages a large and diverse set of stakeholders, and he has used the framework presented here to ensure that he builds and maintains effective relationships with these diverse groups. What is the importance of stakeholders? How do you categorize them? How much and how often should you communicate with stakeholders? Todd examines these and other key questions.

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Building Stakeholder Strategy