There is a difference between what is happening in the environment and what we observe in our data. Sometimes, the environment (or a behavior in it) changes in ways that affect our data and create a mistaken impression of change in the thing that really interests us. When you see a big change, consider the possibility that what's really changing is not so much what is really going on out there in the environment, but what you are seeing in your data.
Up Next in How are we doing? Understanding Trends
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Changes in How We Gather Data
Every change in how we gather data can affect the likelihood of observing the things that interest us. A leader who knows when those changes happen will be better positioned to understand how trends may be the result (at least in part) of changes in the approach to collecting data.
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6 Principles for Understanding Trends
If you follow the six principles presented in this lesson, you will be better at understanding trends in your data, and you will make better strategic choices based on that data.
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