Leadership and management lessons for small business leaders, and leaders and teams of nonprofit organizations. Our lessons include: leading teams, strategy, organizational culture and change, staff productivity and wellness, finance and fundraising, marketing and communication, and more!
Creating a Great Fundraising Event: from Planning to Follow-Up
Planning and executing a successful fundraising event is critical to the sustainability of many non-profit organizations. In this program, the team at Back2Back Ministries guides us through each phase of creating a successful fundraising event. From identifying the audience, to sharing your own story, to making the ask, each phase serves a different purpose and contributes to the overall experience of attendees.
Planning how to ask for contributions (and how much to ask for) is nobody's favorite part of a fundraising event, but it's essential to put effort into this element. Whether we want to admit it or not, a fundraiser is ultimately about raising funds to support your work.
Video is a powerful way to communicate ideas and excite emotions.* Video production is also more and more accessible to a wide range of organizations. Using video elements in your event can both inform and entertain your audience, giving them a clear idea of the quality of your work and the lives...
The team member who do the front-line work of your organization can be powerful advocates of the mission. They understand what a difference financial support makes to the people, communities, or causes you serve.
Sharing Progress in the “State of the Union”: Design 4
A key element of a great fundraising event is the "State of the Union" speech, in which a key organizational leader updates the audience on key measures of impact, and describes important strategic objectives.
How are you going to ask for donations? When will you do it? What methods of giving are available to the audience? The answers to these questions may vary, but you need to have an idea of what works for you.
The opportunity to give doesn't end with the event. Quick follow-up is crucial, as a significant percentage of funds raised from an event come in the days and weeks after an event concludes. Have a strong follow-up to your event.