Keeping the Audience in Mind: Planning 1
Creating a Great Fundraising Event: from Planning to Follow-Up • 4m 29s
The most basic part of planning a fundraising event is understanding your audience. If you know your audience and plan around its needs and interests, you're much more likely to be successful.
Up Next in Creating a Great Fundraising Event: from Planning to Follow-Up
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Finding a Powerful Theme: Planning 2
The "theme" of a fundraising event is the concept that brings all of the different pieces together. A good theme helps an event stand out to the intended audience.
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Crafting the Experience: Planning 3
A great fundraising event is a complete experience from start to finish. Engage your audience with your mission from the moment they enter the building.
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Preparing the “Ask”: Planning 4
Planning how to ask for contributions (and how much to ask for) is nobody's favorite part of a fundraising event, but it's essential to put effort into this element. Whether we want to admit it or not, a fundraiser is ultimately about raising funds to support your work.
