A key element of a great fundraising event is the "State of the Union" speech, in which a key organizational leader updates the audience on key measures of impact, and describes important strategic objectives.
Why should the audience give? The answer to this question must be central to the design of an effective fundraising event.
A "keystone" speaker is someone who is a dynamic and engaging public speaker and serves as the centerpiece of the event, with an infectious passion for the mission and organization.
How are you going to ask for donations? When will you do it? What methods of giving are available to the audience? The answers to these questions may vary, but you need to have an idea of what works for you.
