Developing Great Strategies, Unit 1 (Free Sample of Certificate Program)
This is a free sample of content from Unit 1 of BurnBright Institute's "Developing Great Strategies" level 1 certificate program.
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Developing-Great-Strategies-Unit-1-Guide.pdf
122 KB
This is a sample of Unit 1 of "Developing Great Strategies", one of BurnBright Institute's Level 1 certificate programs.
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Intro to Strategy
We're talking about strategy. It sounds important, but what is it, really?
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What is Strategy?
Strategy is guidelines for decision-making amidst competitive uncertainty, to get an advantage.
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Why is Strategy Important?
Strategy helps deal with the 3 "C's" of the competitive environment: complexity, competition, and constraints.
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Planning vs Learning Strategies
Sometimes a plan is necessary. But sometimes the best plan is no plan at all.
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Direct vs. Indirect Strategy
"Hit 'em," or, "Hit 'em where they ain't?" Sometimes you need to beat the competition at their own game, but sometimes the best strategy is to avoid a competitor's strengths.
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Quality vs Quantity in Strategy
Successful strategies don't always require being the best. Sometimes being the cheapest works, too.
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How-Gotham-Saved-its-Subways.pdf
102 KB