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Direct vs. Indirect Strategy
Developing Great Strategies, Unit 1 (Free Sample of Certificate Program) • 4m 54s
"Hit 'em," or, "Hit 'em where they ain't?" Sometimes you need to beat the competition at their own game, but sometimes the best strategy is to avoid a competitor's strengths.
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Successful strategies don't always require being the best. Sometimes being the cheapest works, too.