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What is Strategy?
Developing Great Strategies, Unit 1 (Free Sample of Certificate Program) • 2m 28s
Strategy is guidelines for decision-making amidst competitive uncertainty, to get an advantage.
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Why is Strategy Important?
Strategy helps deal with the 3 "C's" of the competitive environment: complexity, competition, and constraints.
Planning vs Learning Strategies
Sometimes a plan is necessary. But sometimes the best plan is no plan at all.
Direct vs. Indirect Strategy
"Hit 'em," or, "Hit 'em where they ain't?" Sometimes you need to beat the competition at their own game, but sometimes the best strategy is to avoid a competitor's strengths.