Today, over 70% of Americans utilize social media to connect, engage, and entertain. Social media opens the door for you to share your mission and purpose, as well as to tell your stories to a larger audience. In this introductory program, Katie Garretson introduces the basics of Instagram and provides key tools that will help you on your journey to promote your organization. In the first half of this program she will introduce the platform, its basic features, and how to build out your profile. In the last half she will take a closer look at instagram's editing tools, stories, and highlights.

Katie Garretson is Director of Marketing at BurnBright, where she also heads production design.