Basics of Stakeholder Communication
Effective communication with key stakeholders is essential to effective leadership. Who are your most important stakeholders? The word "stakeholder" describes people with some combination of interest in what you do and power to affect what you do. Stakeholders can be inside or outside of your organization, as well. Effectively communicating with stakeholders is an essential part of leadership. Beth shares her own personal experiences surrounding this important leadership function.
Beth Guckenberger is a best-selling author and speaker. With her husband, Todd, she founded Back2Back Ministries.
Learning How to Communicate
You make crucial choices about how to communicate with key stakeholders. What's most important?
We might not like the word "marketing" but it's an essential part of good stakeholder communication.
Personal Story and Overcoming Obstacles
Effective stakeholder communication is not always easy. It's important to be resilient and learn.
Beth Guckenberger Bio
"Beth and her husband, Todd, are Co-Executive Directors of Back2Back Ministries, a non-profit that provides care and education to vulnerable children and orphans in Mexico, Haiti, Nigeria, and India. In 1997, the Guckenbergers moved to Monterrey, Mexico where they founded Back2Back and lived for ...