Introduction to Understanding Trends
Watch First Lessons Free! • 5m 37s
What explains a trend we see in the numbers? There are five explanations for numbers that show change over time and it's important to be aware of them so we don't make strategic mistakes: (1) real change, (2) changes in the population size, (3) changes in the definition of the thing we're tracking, (4) changes in the environment or in related behaviors that affect the numbers, and (5) changes in how we gather data. All of these things can happen at once, and they all can affect the data to varying degrees.
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