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Be Better, or Be Different? Differentiation in Strategy

Be Better, or Be Different? Differentiation in Strategy

A basic requirement of strategy is that it tells us (and our customers, clients, or other key stakeholders) why our products and services are needed. What makes us special? Fundamentally, a firm can be different in two ways: (1) it can do the same things as competitors, only better; or (2) it can do different things. In this program, we explore both aspects of strategy differentiation, and examine the connection between strategy and innovation.

Dr. Andrew Hill is co-founder of BurnBright. He has a Doctorate in Business Administration from Harvard Business School and a Master's in Public Policy from U.C. Berkeley. Prior to founding BurnBright, he served as a professor at the U.S. Army War College, a school for senior military and national security leaders, where he was the first Chair of Strategic Leadership.

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Be Better, or Be Different? Differentiation in Strategy