Leadership and management lessons for small business leaders, and leaders and teams of nonprofit organizations. Our lessons include: leading teams, strategy, organizational culture and change, staff productivity and wellness, finance and fundraising, marketing and communication, and more!
Be Better, or Be Different? Differentiation in Strategy
A basic requirement of strategy is that it tells us (and our customers, clients, or other key stakeholders) why our products and services are needed. What makes us special? Fundamentally, a firm can be different in two ways: (1) it can do the same things as competitors, only better; or (2) it can do different things. In this program, we explore both aspects of strategy differentiation, and examine the connection between strategy and innovation.
Dr. Andrew Hill is co-founder of BurnBright. He has a Doctorate in Business Administration from Harvard Business School and a Master's in Public Policy from U.C. Berkeley. Prior to founding BurnBright, he served as a professor at the U.S. Army War College, a school for senior military and national security leaders, where he was the first Chair of Strategic Leadership.
Before co-founding BurnBright, Andrew was a professor at the U.S. Army War College, where he taught senior national security professionals. As the War College's first Chair of Strategic Leadership, Andrew's research focused on connecting people, strategy, and innovation. He has a doctorate from H...