Live stream preview

Next video will start in 30 seconds

Competing at a Higher Level: Vertical Differentiation

With vertical differentiation, we compete at a higher level than competitors.

Replay Video
Close Open

Different Paths to the Same Place: Lateral Differentiation

Be Better, or Be Different? Differentiation in Strategy • 6m 27s

With lateral differentiation, we come up with new ways to achieve established objectives.

Up Next in Be Better, or Be Different? Differentiation in Strategy

×